Get Your Veggie Dogs Here

Soy Happy is a consumer driven organization which facilitates the addition of veggie dogs and other popular vegetarian fare to mainstream public venues. It was created in April of 2000, when director Johanna McCloy began contacting baseball stadium concession managers to suggest adding veggie dogs and other vegetarian items to their menues. At that time there were no Major League Baseball stadiums carrying veggie dogs. This quest generated a great wave of consumer support and national publicity, and in one year, seven MLB parks added veggie dogs to their concessions. Today, Soy Happy continues to open doors and facilitate the addition of popular vegetarian items to concession fare...not only for baseball stadiums, but for all mainstream venues.

Soy Happy . . .

	Provides information to concessionaires regarding vegetarian alternatives, including health benefits, consumer demographics, and sales statistics.
	Initiates communication between concession managers and veggie company representatives to get the ball rolling.
	Follows up on sample deliveries and taste tests, working with concession managers to find the best brands and items for their venues.
	Helps veggie venues to maximize sales through promotions, samplings, and other activities.
	Receives information and updates from existing veggie companies and collaborates with them in promotions and events.
	Empowers supportive consumers by inviting them to participate in making a difference by contacting their favorite venues.

ABOUT SOY HAPPY'S FOUNDER Johanna McCloy 

Johanna (pronounced yo-hawna) grew up in Spain, India, Japan, and Venezuela. She moved to the United States after high school and graduated from Duke University with a degree in Comparative Area Studies and a minor in Anthropology. She speaks Spanish (her first language) and "manageable" Japanese.

Johanna has worked as an English tutor; counselor; story analyst; researcher; producer; casting director; and actress. She studied acting with legendary acting teacher, Sanford Meisner, and has acted professionally in theatre, TV, and film. She may be recognized for her role as Ensign Calloway in Star Trek: The Next Generation or for her numerous national commercials (Purina Dog Chow; Ford Ranger; State Farm; Payless Shoes; Miller Lite; Blue Cross, and more). You can hear her voice-overs in commercial spots on Go Vegan! a radio program that airs in California and over the Internet. Johanna is also a writer with several published essays and articles. One essay about her path to becoming a vegetarian is included in Lantern Books' Voices from the Garden.

Johanna became a vegetarian in 1989. She is a passionate activist on behalf of animals and the environment and it is her firm belief in the power of consumers which prompted the creation of Soy Happy. "Your voice makes a big difference!" she tells supporters. Soy Happy's success in opening doors to so many Major League Ballparks in such a short time clearly illustrates this fact.